Business Transformation & Growth in the AI Era
Julian Buehler translates strategic transformation into commercial impact in the age of AI-disrupted marketing & sales.
With over 15 years of experience in entrepreneurial and commercial leadership roles, Julian has successfully managed all key pillars of business performance, including:
→ Strategic Business Development
→ Innovation & Product Management
→ Marketing
→ Sales & Customer Success
→ Partnerships & Alliances
Business Unit Director at advisor by team neusta
advisor by team neusta is the strategic growth unit of one of Germany’s leading full-service digital agencies. It combines boardroom-level strategy with the execution power of an integrated digital group.
As its Founder and Director, Julian built the unit from scratch into a profit center, developing revenue growth initiatives in AI-disrupted markets for SME and enterprise clients.
Trusted by Leading Brands
Julian and advisor by team neusta have successfully guided clients across industries, e.g.:
Julian on LinkedIn: From AI Signal to Commercial Execution
Julian turns complex technological and market shifts into actionable revenue opportunities and GTM strategies.
Julian Buehler featured in
Articles by Julian Buehler in fvw|TravelTalk
Julian analyses Google’s AI shift as part of a broader strategic platform race.
- Google’s new AI features are transforming travel search: “AI Overviews” provide direct answers, reducing clicks to external websites and increasing “zero-click searches”
- AI’s role will grow: AI will become a major filter between travelers and offers, making it a critical, yet more complex, channel for customer acquisition
- Websites must offer more: To stay relevant, company websites must provide unique value, like interactive or exclusive content, that AI cannot replicate
Why Commercial Growth Needs an AI Upgrade
AI is no longer just an internal efficiency lever. It is fundamentally reshaping how businesses operate and how markets behave. Companies are being forced to adapt as external shifts accelerate, with pressure from two directions.
Pressure Point 1
Marketing and Sales Disruption
The first visible impact: how customers discover, evaluate, and buy.
- Organic reach is collapsing while paid ads get pricier
- Journeys shift from websites into closed platforms and AI-driven interfaces
- Acquisition becomes harder, costs rise, and AI-executed comparisons squeeze margins
Pressure Point 2
Business Models at Risk
The deeper challenge: AI attacking the core of value propositions.
- Products and services are either substituted by AI or forced to be enhanced with it
- Content gets condensed, intermediaries are cut out
- AI agents begin executing tasks and even purchases on behalf of customers
Business Transformation & Growth: From Pressure to Playbook
To turn AI pressure into progress, businesses need a playbook: structured strategies, rooted in what works today, yet flexible enough to adapt tomorrow. A clear North Star keeps even complex journeys on track.
The Business Transformation & Growth Radar
The Business Transformation & Growth Radar, developed by Julian Buehler, maps the four dimensions that determine future market share and revenue resilience.
- Business Foundation: Test the strength of your value proposition and customer segments. Decide where AI may disrupt, and where it must enhance, to meet rising expectations
- Marketing Direction: Sharpen positioning and differentiation. Make sure your messaging makes that leadership unmistakable to win your category
- Marketing & Sales Architecture: Update tactics for shifting channels, zero-click searches, and AI-driven points of sale
- Business Organization: Align structures with technological demands. Raise maturity levels, set clear goals, and embed AI-powered processes where they create leverage
Channel Mix in the Age of AI
AI is reshaping customer journeys end-to-end, from zero-click discovery to seamless, platform-driven transactions, accelerating the platform economy. As websites lose visibility, both B2C and B2B growth will hinge on four dominant platform types.
- Personal AI: Secure presence in hyper-personalized assistants that filter, recommend, and execute on behalf of customers
- Destinations: Build or enhance platforms with proprietary data, unique functionality, or exclusive offerings that generalist AIs cannot copy
- Social & Streaming: Use entertainment and content ecosystems as transaction hubs, where decisions and purchases are triggered in real time
- Dark Social: Deliver value-driven content and offers designed for trusted, peer-to-peer sharing in closed networks
Share of Model Agent (Prototype)
Proof that strategy isn’t enough, see how even non-developers can build AI tools with strategic vision and hands-on execution.
- Non-Developer, Real Builder: ChatGPT wrote the code, Julian guided the strategy and logic
- Brand Visibility Measurement: Tracks how often and in what context brands appear in AI model outputs
- From Briefing to Building: Demonstrates the shift from delegating to directly creating AI-driven tools
About Julian Buehler
Business Unit Director at advisor by team neusta
Director Business Transformation & Growth at team neusta Marketing Unit
Backed by extensive experience as a startup founder and senior commercial leader, Julian Buehler develops and executes AI-driven transformation and growth strategies for SME and enterprise clients across the DACH region.
He has successfully guided organizations through marketing & sales transformation to master AI-disrupted customer journeys, leveraging his hands-on experience in B2B, B2C, and Public Sector.
Why companies work with Julian Buehler:
- 15+ years Commercial Leadership & Strategy: Managing teams of up to 30 FTEs and seven-digit P&L across Startups, SMEs, and Enterprises
- Entrepreneurial Resilience as Founder of two Startups: Thriving in complex, dynamic, fast-paced environments
- Expert in Revenue & Growth: Orchestrating Strategy, AI, Innovation, Organizational Development, Marketing and Sales execution
- Recognized Thought Leader: Sharing insights on LinkedIn and industry publications
